Not to Get All Pedantic or Anything...

These radio advertisements for The Western Idaho Fair (maybe TV, too, I haven't seen any) are really getting on my nerves. Is it really so difficult/time consuming to say something like "at The Western Idaho Fair" rather than "at Western Idaho Fair"??

A couple of years ago, as I recall, the logo and advertising campaign for The Western Idaho Fair referred to it as simply "The Fair." Are we to expect it to just be "Fair" now?

I get it that language changes and evolves, but have we really reached the point where the definite article has become vestigial and obsolete?